Gaiam is a leading lifestyle brand with a mission to make yoga, fitness and well-being accessible to all. In 2016 I helped the team at Gaiam take two of their brand story ideas from concept to a full product line in retail stores across the country. This process included: establishing a visual identity, product packaging and marketing materials both online and in print.
Athletic Yoga athlete imagery featuring three-time NBA All-Star Kevin Love and former NFL All-Pro running back and Heisman Trophy winner Eddie George.
The yoga industry has experienced tremendous growth among athletes, including men, practicing yoga to help them achieve their fitness and recovery goals – be it professionals, beginners, or "weekend warriors." The Athletic Yoga collection is a sports-specific yoga series that feature several high-profile professional athletes including three-time NBA All-Star Kevin Love and former NFL All-Pro running back and Heisman Trophy winner Eddie George.
Initial design options (not used)
Yoga for Kids imagery